December 17th, 2012

not charity, just work

Sarah-Jane and I recently visited the beautifully skilled artisans in Africa with Marion Hume & Simone Cipriani for the Ethical Fashion Initiative, with whom we have collaborated to create The Heading North tote & the On Your Marks clutch.

The craftswomen we met are amongst the most talented in the world. There is a real truth, tradition and honesty about their work.

The initiative combines fashion & poverty reduction, by supplying ongoing work for disadvantaged African communities. This assists predominantly women in feeding, educating & caring for themselves & their children.

Our visit has created a strong and emotional tie with providing work to African artisans as we know each product has empowered many women throughout Africa.

heidi x

 

 

Posted by sass & bide

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