Sarah-Jane and I visited the beautifully skilled artisans in Africa with Marion Hume & Simone Cipriani for the Ethical Fashion Initiative.

The craftswomen we met are amongst the most talented in the world. There is a real truth, tradition and honesty about their work. The initiative combines fashion & poverty reduction, by supplying ongoing work for disadvantaged African communities. This assists predominantly women in feeding, educating & caring for themselves & their children.

Our visit has created a strong and emotional tie with providing work to African artisans  as we know each product has empowered many women across Africa.

heidi x

shop our made in africa collection…here

We MUST do more to protect children in need. We see what happens when a child is shown love… They blossom & bloom & reach for the sun. And when starved of love they wither & fade & sometimes die. Children are our future.

We cannot accept these figures we are seeing of abuse & neglect. Even a small window of love can impact a child’s life forever. Perhaps consider virtual fostering…www.barnardos.org.au/virtualfostercare

Love Heidi x

made with love in Africa…

introducing the HELLO GOODBYE keyring, a new addition to the sass & bide’s made in Africa project for Ethical Fashion Initiative. get yours here: http://bit.ly/12k2lE7

for more information on the Ethical Fashion Initiative visit
http://www.intracen.org/exporters/ethical-fashion/

up next, FUTURE OF NOW.. view the collection here